House of Tayo, with a signature style described as ‘Afrocandy,’ has steadily gained prominence across Rwanda. Established in 2011 by Matthew Rugamba, House of Tayo is known for their colorful bowties, shirts, and custom suits. Rugamba, as one of Rwanda’s early fashion designers and co-founder of CollectiveRw, has been dedicated to building up the fashion community, changing Rwanda’s fashion narrative, and collaborating with like-minded brands. Rugamba creates iconic designs inspired by the Motown era, traditional British tailoring, and his own African heritage. In using design as a tool to tell stories about his home country of Rwanda, he paints a richly diverse, fantastical, fast-paced, and sophisticated picture of Rwanda today.