
RCFS
What Will Africa Gain from the Global Textile Expo in New Delhi? Inside BHARAT TEX 2025
"The thread of Bharat Tex connects the glorious history of Indian tradition with today's talent; technology with traditions; and is a thread to bring together style, sustainability, scale and skill," declared Indian Prime Minister Narendra Modi, inviting global participation in what promises to be one of the world's largest textile exhibitions.
BHARAT TEX 2025, scheduled for February 14-17, 2025, represents an unprecedented collaboration between 12 Indian Textile Export Promotion Councils (EPCs) and the Ministry of Textiles, Government of India. This mammoth event will unfold across two premier venues: the prestigious Bharat Mandapam in New Delhi and the expansive India Expo Centre and Mart in Greater Noida.
The exhibition emerges at a crucial time when global textile markets are increasingly focusing on sustainable practices. "BHARAT TEX 2025 is where innovation meets responsibility. This year's edition emphasizes sustainable fashion, showcasing the best of trade, technology, and tradition," the organizers emphasized, highlighting India's commitment to environmental consciousness in textile manufacturing.
The scale of the event is remarkable, with over 2.2 million square feet of exhibition space at Bharat Mandapam alone. Visitors will encounter a comprehensive display of the entire textile value chain, from raw materials to finished products. The showcase includes everything from contemporary apparel and home furnishings to traditional handicrafts, alongside an extensive collection of fabrics, yarns, fibers, and threads. Technical textiles and innovative textile products will demonstrate India's manufacturing capabilities.
Giriraj Singh, India's Union Minister of Textile, underscores the sector's significance: "The textiles sector offers tremendous employment opportunities and holds a substantial share in global exports." This statement reflects India's vision of strengthening its position as a global textile manufacturing hub.
The secondary venue at India Expo Centre and Mart in Greater Noida will host complementary exhibitions from February 12-15, 2025, focusing on machinery, chemicals, and dyes essential to the textile industry. The event anticipates hosting over 5,000 exhibitors worldwide, attracting 6,000 overseas buyers from more than 110 countries, and welcoming over 120,000 visitors.
The conference program features over 60 sessions exploring cutting-edge trends in the textile ecosystem. Attendees will benefit from CEO roundtables, Government-to-Government meetings, and Business-to-Business interactions. Global sessions will address critical issues such as value chain resilience, ESG initiatives, and future fashion trends, while India-specific sessions will highlight policy support and investment opportunities in the textile sector.
ALSO READ: What to Expect on Global Scene in the Sustainable Fashion Trends for 2025
Pabitra Marghetrita, Hon. Union Minister of State for Textiles and External Affairs, emphasizes the industry's socioeconomic impact: "The textile industry is the backbone of our economy, and its growth has the potential to uplift the lives of millions of people."
Hon’ble Union Minister of Textiles, Shri Giriraj Singh inaugurated the curtain raiser of Bharat tex 2025 at Vanijya Bhawan
For Africa, BHARAT TEX 2025 presents both opportunities and challenges. The continent's historical textile trade relationship with India, documented in the Leiden University research "Common Threads: fabrics made-in-India for Africa," spans millennia. However, African participation faces practical constraints.
A Kampala-based fashion designer expresses interest but cites financial limitations: "I would like to attend, but while I can manage accommodation, the flight costs are prohibitive." This sentiment echoes across the continent, highlighting the need for support mechanisms to enable African participation.
David Karimu, a fabric trader operating across Kenya, Rwanda, and Tanzania, represents the cautiously optimistic perspective: "My business partner and I are considering attending to explore new fabrics and trends." This indicates the potential value African businesses see in the exposition.
Eric Muhooza, an industry expert, offers a nuanced view of the expo's significance for Africa: "While BHARAT TEX 2025 offers valuable learning opportunities, particularly for major textile businesses, the scale might overwhelm smaller African manufacturers. However, this presents an excellent opportunity for African governments to send fashion designers and trade fair organizers to gain experience and insights."
ALSO READ: Minister of Textiles Inaugurates India Pavilion at Heimtextil 2025, Frankfurt, Germany.
The expo's appeal extends beyond Africa, as evidenced by the Myanmar Garment Manufacturers Association's (MGMA) enthusiastic response. Their December 2024 invitation to member companies highlighted the event's comprehensive scope, from traditional handloom fabrics to cutting-edge manufacturing technologies.
BHARAT TEX 2025 represents more than just a trade show; it's a convergence of heritage and innovation, traditional craftsmanship and modern manufacturing. For Africa, it offers a window into the future of sustainable textile production while highlighting the challenges of global market participation. The event underscores the need for strategic partnerships and support mechanisms to enable African businesses to fully engage with and benefit from such international platforms.
In 2023 Kenya and India joined partnerships to boost the textiles industry.
As the textile industry evolves toward sustainability and technological advancement, BHARAT TEX 2025 stands as a testament to India's leadership in bridging traditional expertise with future demands. For Africa, the expo presents an opportunity to strengthen trade relationships, gain technological insights, and explore new pathways in the global textile market.
What Will Africa Gain from the Global Textile Expo in New Delhi? Inside BHARAT TEX 2025
"The thread of Bharat Tex connects the glorious history of Indian tradition with today's talent; technology with traditions; and is a thread to bring together style, sustainability, scale and skill," declared Indian Prime Minister Narendra Modi, inviting global participation in what promises to be one of the world's largest textile exhibitions.
BHARAT TEX 2025, scheduled for February 14-17, 2025, represents an unprecedented collaboration between 12 Indian Textile Export Promotion Councils (EPCs) and the Ministry of Textiles, Government of India. This mammoth event will unfold across two premier venues: the prestigious Bharat Mandapam in New Delhi and the expansive India Expo Centre and Mart in Greater Noida.
The exhibition emerges at a crucial time when global textile markets are increasingly focusing on sustainable practices. "BHARAT TEX 2025 is where innovation meets responsibility. This year's edition emphasizes sustainable fashion, showcasing the best of trade, technology, and tradition," the organizers emphasized, highlighting India's commitment to environmental consciousness in textile manufacturing.
The scale of the event is remarkable, with over 2.2 million square feet of exhibition space at Bharat Mandapam alone. Visitors will encounter a comprehensive display of the entire textile value chain, from raw materials to finished products. The showcase includes everything from contemporary apparel and home furnishings to traditional handicrafts, alongside an extensive collection of fabrics, yarns, fibers, and threads. Technical textiles and innovative textile products will demonstrate India's manufacturing capabilities.
Giriraj Singh, India's Union Minister of Textile, underscores the sector's significance: "The textiles sector offers tremendous employment opportunities and holds a substantial share in global exports." This statement reflects India's vision of strengthening its position as a global textile manufacturing hub.
The secondary venue at India Expo Centre and Mart in Greater Noida will host complementary exhibitions from February 12-15, 2025, focusing on machinery, chemicals, and dyes essential to the textile industry. The event anticipates hosting over 5,000 exhibitors worldwide, attracting 6,000 overseas buyers from more than 110 countries, and welcoming over 120,000 visitors.
The conference program features over 60 sessions exploring cutting-edge trends in the textile ecosystem. Attendees will benefit from CEO roundtables, Government-to-Government meetings, and Business-to-Business interactions. Global sessions will address critical issues such as value chain resilience, ESG initiatives, and future fashion trends, while India-specific sessions will highlight policy support and investment opportunities in the textile sector.
ALSO READ: What to Expect on Global Scene in the Sustainable Fashion Trends for 2025
Pabitra Marghetrita, Hon. Union Minister of State for Textiles and External Affairs, emphasizes the industry's socioeconomic impact: "The textile industry is the backbone of our economy, and its growth has the potential to uplift the lives of millions of people."
Hon’ble Union Minister of Textiles, Shri Giriraj Singh inaugurated the curtain raiser of Bharat tex 2025 at Vanijya Bhawan
For Africa, BHARAT TEX 2025 presents both opportunities and challenges. The continent's historical textile trade relationship with India, documented in the Leiden University research "Common Threads: fabrics made-in-India for Africa," spans millennia. However, African participation faces practical constraints.
A Kampala-based fashion designer expresses interest but cites financial limitations: "I would like to attend, but while I can manage accommodation, the flight costs are prohibitive." This sentiment echoes across the continent, highlighting the need for support mechanisms to enable African participation.
David Karimu, a fabric trader operating across Kenya, Rwanda, and Tanzania, represents the cautiously optimistic perspective: "My business partner and I are considering attending to explore new fabrics and trends." This indicates the potential value African businesses see in the exposition.
Eric Muhooza, an industry expert, offers a nuanced view of the expo's significance for Africa: "While BHARAT TEX 2025 offers valuable learning opportunities, particularly for major textile businesses, the scale might overwhelm smaller African manufacturers. However, this presents an excellent opportunity for African governments to send fashion designers and trade fair organizers to gain experience and insights."
ALSO READ: Minister of Textiles Inaugurates India Pavilion at Heimtextil 2025, Frankfurt, Germany.
The expo's appeal extends beyond Africa, as evidenced by the Myanmar Garment Manufacturers Association's (MGMA) enthusiastic response. Their December 2024 invitation to member companies highlighted the event's comprehensive scope, from traditional handloom fabrics to cutting-edge manufacturing technologies.
BHARAT TEX 2025 represents more than just a trade show; it's a convergence of heritage and innovation, traditional craftsmanship and modern manufacturing. For Africa, it offers a window into the future of sustainable textile production while highlighting the challenges of global market participation. The event underscores the need for strategic partnerships and support mechanisms to enable African businesses to fully engage with and benefit from such international platforms.
In 2023 Kenya and India joined partnerships to boost the textiles industry.
As the textile industry evolves toward sustainability and technological advancement, BHARAT TEX 2025 stands as a testament to India's leadership in bridging traditional expertise with future demands. For Africa, the expo presents an opportunity to strengthen trade relationships, gain technological insights, and explore new pathways in the global textile market.
The Business of Fashion – Trading in Africa & Beyond 2025: Discussions to Take Place in Ethiopia
The Core Fashion from Kenya is set to host a groundbreaking fashion industry dialogue in partnership with The Hub of Africa Fashion Week 2025. This exclusive Addis Ababa Edition will take place on Thursday, January 23rd, at the prestigious Hyatt Regency Addis Ababa from 10 AM to 12 PM, focusing on "The Business of Fashion – Trading in Africa & Beyond."
The event promises to be a pivotal gathering for fashion industry stakeholders, bringing together leading designers, textile manufacturers, investors, and industry experts from across the continent. Powered by strategic partners DHL and New Faces New Voices, the discussions aim to address critical challenges and opportunities within Africa's rapidly evolving fashion landscape.
Industry analysts predict that Africa's fashion industry could be worth over $15 billion by 2025, making these discussions particularly timely. The symposium will explore various crucial aspects of the fashion business ecosystem, from production and distribution to market access and consumer behavior.
According to the current challenges facing the fashion industry in Africa, key topics for discussion may include the current state of Africa's fashion business environment, examining both challenges and opportunities. Panelists will address significant barriers such as cross-border trade restrictions, cultural differences, and complex governmental policies affecting the industry. Special attention will be given to immigration regulations and tax frameworks that impact fashion businesses operating across African markets.
Discussions during the Hub of Africa Fashion Week 2024 [Photo Credit: HAFW]
The roundtable will also tackle the critical question of market preference, exploring why many African consumers still gravitate toward international fashion brands over local designers. This discussion will examine strategies for building strong African fashion brands that can effectively compete with imported products, particularly those from China's manufacturing sector.
A significant portion of the dialogue will focus on fostering collaboration among African fashion designers and manufacturers. Participants will discuss strategies for combating counterfeit products and establishing robust intellectual property protection mechanisms across the continent. The session will also explore ways to strengthen intra-African trade in the fashion sector, leveraging the African Continental Free Trade Area (AfCFTA) agreement.
Discussions during the Hub of Africa Fashion Week 2024 [Photo Credit: HAFW]
Leading industry experts will share insights on:
- Building sustainable fashion businesses in Africa
- Developing efficient supply chains and distribution networks
- Leveraging technology for market expansion
- Creating effective brand strategies for local and international markets
- Establishing quality standards and certification processes
This event represents a crucial step toward strengthening Africa's position in the global fashion industry. Participants will have the opportunity to network with industry leaders, explore potential partnerships, and contribute to shaping the future of African fashion.
Registration for this exclusive event is limited, and interested participants are encouraged to secure their spots early. For more information about registration and participation, industry professionals can contact The Hub of Africa Fashion Week 2025
In the picture, the first from the right is Ms Linda Murithi from the Core Round Table Talks- Kenya who will be engaging in a roundtable on The Business of Fashion – Trading in Africa & Beyond [Photo Credit: LM]
The discussions are expected to yield actionable recommendations for industry stakeholders, policymakers, and investors interested in Africa's fashion sector. The outcomes will be documented and shared with relevant stakeholders to guide future industry development initiatives. This landmark event underscores the growing importance of Africa's fashion industry and its potential to contribute significantly to the continent's economic growth and cultural expression on the global stage.
Participants taking a picture after the conference organized by the Hub of Africa Fashion Week in 2024
"We are delighted to welcome both local and international fashion designers to this year's edition. This iconic platform continues our mission of empowering African designers and connecting the continent's creativity to the global stage, where intercultural exchange remains one of our core values and objectives in promoting made-in-Africa fashion and textiles," said in an interview with Miss Leyu.
From the left is Mahlet Teklemariam the funder of the HAFW during the press conference in Addis Ababa [Photo Credit: HAFW]
Ethiopia's commitment to championing Made in Africa fashion and textiles was reaffirmed on January 15, 2025, during a press conference announcing the 14th edition of the Hub of Africa Fashion Week Addis Ababa (HAFW 2025). Set for January 22-26, 2025, this highly anticipated event promises a dynamic program featuring runway shows, exhibitions, panel discussions, and immersive experiences.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
In a recent video message delivered in the Ethiopian language, founder Mahlet Teklemariam emphasized HAFW's role in nurturing emerging talent. "Since its inception, this platform has been instrumental in enabling young and upcoming fashion designers to showcase their creativity and skills," she noted. "HAFW educates our people about fashion trends in our beautiful country while promoting Ethiopian craftsmanship to the world." She added, "We're thrilled to host international designers who will present unique, high-quality collections. Our carefully curated programs promise an unforgettable week, and we encourage everyone to secure their tickets for HAFW 2025's 14th edition."
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
ALSO READ: Ethiopia Fashion Industry in Promoting Local Fashion Designers Through the Creative DNA Program 2024
This year's showcase will spotlight ten emerging fashion designers from Creative DNA, an initiative powered by the British Council. A highlight will be an innovative AI-generated fashion show at the Hyatt Regency, blending Ethiopian heritage with cutting-edge artificial intelligence. The main HAFW runway shows, featuring prominent African designers, will take place on January 23 and 24 at Millennium Hall, followed by a pop-up marketplace on January 25 and 26 at the Hyatt Regency. Creative DNA: Ethiopia, operated in partnership with Creative Hub Ethiopia and Iceaddis, offers a comprehensive incubation program that equips early-stage fashion enterprises with crucial business skills and industry insights.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The event has secured LinkUp Addis as its official media partner, ensuring comprehensive coverage of this cultural milestone. Since its establishment in 2010, HAFW has consistently celebrated African heritage, culture, and beauty through fashion and creative expression. The platform has witnessed remarkable growth in the industry, supporting designers and establishing Africa as a premier destination for manufacturing, textiles, leather, and related products.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
Founder Mahlet Teklemariam established HAFW to address the crucial need for showcasing African design talent to international markets. The organization's philosophy centers on creating connections across Africa's expanding garment industry while providing designers and industry professionals with a platform for international brand exposure.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
Teklemariam's journey exemplifies her commitment to African fashion. Born in Addis Ababa and later immersed in New York's fashion scene, she returned to Ethiopia in 2008, driven by her passion for style and vision of cultural bridge-building. Her leadership has transformed HAFW into a premier annual event that continues to elevate African designers on the global stage.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HFAW]
5 Days to Go: What to Expect at the Hub of Africa Fashion Week Addis Ababa 2025 Celebrating 14th Edition
"We are delighted to welcome both local and international fashion designers to this year's edition. This iconic platform continues our mission of empowering African designers and connecting the continent's creativity to the global stage, where intercultural exchange remains one of our core values and objectives in promoting made-in-Africa fashion and textiles," said in an interview with Miss Leyu.
From the left is Mahlet Teklemariam the funder of the HAFW during the press conference in Addis Ababa [Photo Credit: HAFW]
Ethiopia's commitment to championing Made in Africa fashion and textiles was reaffirmed on January 15, 2025, during a press conference announcing the 14th edition of the Hub of Africa Fashion Week Addis Ababa (HAFW 2025). Set for January 22-26, 2025, this highly anticipated event promises a dynamic program featuring runway shows, exhibitions, panel discussions, and immersive experiences.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
In a recent video message delivered in the Ethiopian language, founder Mahlet Teklemariam emphasized HAFW's role in nurturing emerging talent. "Since its inception, this platform has been instrumental in enabling young and upcoming fashion designers to showcase their creativity and skills," she noted. "HAFW educates our people about fashion trends in our beautiful country while promoting Ethiopian craftsmanship to the world." She added, "We're thrilled to host international designers who will present unique, high-quality collections. Our carefully curated programs promise an unforgettable week, and we encourage everyone to secure their tickets for HAFW 2025's 14th edition."
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
ALSO READ: Ethiopia Fashion Industry in Promoting Local Fashion Designers Through the Creative DNA Program 2024
This year's showcase will spotlight ten emerging fashion designers from Creative DNA, an initiative powered by the British Council. A highlight will be an innovative AI-generated fashion show at the Hyatt Regency, blending Ethiopian heritage with cutting-edge artificial intelligence. The main HAFW runway shows, featuring prominent African designers, will take place on January 23 and 24 at Millennium Hall, followed by a pop-up marketplace on January 25 and 26 at the Hyatt Regency. Creative DNA: Ethiopia, operated in partnership with Creative Hub Ethiopia and Iceaddis, offers a comprehensive incubation program that equips early-stage fashion enterprises with crucial business skills and industry insights.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The event has secured LinkUp Addis as its official media partner, ensuring comprehensive coverage of this cultural milestone. Since its establishment in 2010, HAFW has consistently celebrated African heritage, culture, and beauty through fashion and creative expression. The platform has witnessed remarkable growth in the industry, supporting designers and establishing Africa as a premier destination for manufacturing, textiles, leather, and related products.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
Founder Mahlet Teklemariam established HAFW to address the crucial need for showcasing African design talent to international markets. The organization's philosophy centers on creating connections across Africa's expanding garment industry while providing designers and industry professionals with a platform for international brand exposure.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
Teklemariam's journey exemplifies her commitment to African fashion. Born in Addis Ababa and later immersed in New York's fashion scene, she returned to Ethiopia in 2008, driven by her passion for style and vision of cultural bridge-building. Her leadership has transformed HAFW into a premier annual event that continues to elevate African designers on the global stage.
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HAFW]
The collection that will be showcased at the HAFW 2025 the 14th Edition [Photo Credit: HFAW]
Minister of Textiles Inaugurates India Pavilion at Heimtextil 2025, Frankfurt, Germany.
Yesterday 15 January, India showcased its growing strength in the textile industry as the Hon'ble Minister of Textiles inaugurated the India Pavilion at Heimtextil 2025, held at Messe Frankfurt. With the largest country participation at this prestigious global home textiles fair, India demonstrated its commitment to innovation, sustainability, and global partnerships.
The Minister addressed global home textile exporters, importers, and manufacturers, highlighting India’s growing competitiveness and the need for collaboration to achieve sustainable growth. HMoT invited all participating countries to attend Bharat Tex 2025 and explore investment opportunities in India’s thriving textile ecosystem.
The Minister, during the Investors’ meeting with the textile and machinery manufacturers, highlighted India’s growth story and rising FDI in the last 10 years, emphasizing that the ‘Make in India’ initiative is a proven strategy driving India’s emergence as a competitive manufacturing hub. He encouraged investors to seize the growing opportunities, warning that staying out of India’s market could lead to a fear of missing out. Inviting global investors, he said, ‘Come and invest in India - Make in India, Make for the World’.
On the sidelines of Heimtextil, the Minister also met with the Machinery and Equipment Manufacturers Association and IVGT, Germany. HMoT urged them to strengthen their engagement with India’s textile sector, emphasizing that India is one of the largest textile machinery buyers. Union Minister noted that it would be a win-win situation for both sides if German manufacturers invest and produce machinery in India. Citing the success of a German sewing thread manufacturer already thriving in India, he encouraged other machinery manufacturers to explore and expand their investments in the Indian market.
The government actively supports Indian exporters to participate in international events like Heimtextil, enhancing their global visibility and promoting their growth in competitive markets.
During his visit, the Minister toured various stalls at the exhibition, engaging with exhibitors to understand their latest offerings and innovations in home textiles. The craftsmanship of Indian exporters reaffirmed the government’s commitment to supporting the sector’s global aspirations.
The event witnessed enthusiastic participation from industry leaders and exporters, reflecting India’s determination to strengthen its position as a global leader in the textile industry.
The Indian delegation, led by the Minister, was accompanied by Mr. Rohit Kansal, Additional Secretary, Ministry of Textiles, the Consul General of India in Germany, and other Ministry officials. Representatives from five Export Promotion Councils (EPCs) and the Jute Board were also present during the inauguration, showcasing a diverse range of products.
East Africa's Fashion Events Agenda 2025: What to Expect in the Next Big Trends in the Region
The East African Community (EAC) has emerged as a dynamic hub of fashion innovation, where traditional craftsmanship meets contemporary design. As the regional bloc has expanded to eight member states over the past five years, the fashion landscape has evolved into a vibrant tapestry of diverse cultural influences and modern aspirations.
The Evolution of East African Fashion Distribution
Historically, Kenya and Tanzania, with their strategic locations along the Indian Ocean, have served as the primary gateways for fashion trends entering the region. The common saying "It starts in Kenya & Tanzania" reflects their traditional role as fashion distributors to landlocked neighbors. However, this dynamic has shifted significantly in recent years, particularly with the emergence of strong aviation sectors in Rwanda and Uganda.
Rwanda's RwandAir and Uganda Airlines have revolutionized the fashion supply chain, enabling direct imports from global fashion capitals and manufacturing hubs like China, Turkey, and Western nations. This development has democratized access to international fashion trends and materials, creating a more level playing field across the region.
Rwandair from Rwanda has been boosting its air cargo capacity and transport in the region [Photo Credit: Rwandair]
Cultural Diversity Shaping Fashion Events
The EAC's fashion scene is particularly fascinating due to its colonial heritage split between Anglophone and Francophone influences. This historical division continues to shape the character of fashion events across member states. For instance, Burundi's fashion industry, while rich in potential, has developed at a different pace compared to its English-speaking neighbors, partly due to varying approaches to event organization and public engagement with fashion shows.
Burundian fashion designer during the Buja Fashion Week 2024 in Bujumbura [Photo Credit: BFW]
The success of fashion events across the region increasingly depends on the professionalism of organizing teams, their event management expertise, and their ability to create compelling runway experiences. Lighting, staging, and exhibition spaces have become crucial elements in helping designers effectively showcase and sell their collections.
Cross-Border Collaboration and Growth
A remarkable trend in the EAC fashion scene is the increasing mobility of models and designers across borders. This cross-pollination of talent has led to a rich exchange of ideas and techniques, elevating the overall quality of fashion events throughout the region. The inclusion of Ethiopia in the broader East African fashion conversation, given its interest in EAC membership and its significant textile manufacturing capabilities, adds another exciting dimension to the regional fashion ecosystem.
Ugandan fashion designer Iterik during the Swahili Fashion Week 2024
ALSO READ: Understanding the East Africa Community Fashion Market in 2025: Who Supplies Fabrics
Next Big Trends: Fashion's Potential in the EAC
Digital Innovation and E-commerce
The region is witnessing a surge in digital fashion platforms and e-commerce solutions. Local designers are increasingly leveraging technology to reach broader audiences, with virtual fashion shows and digital showrooms becoming more common. Social media platforms have become powerful tools for fashion promotion, enabling designers to build direct relationships with consumers across borders.
Arusha, Tanzania, 30th September 2024 EAC-EU convened a digital transformation co-creation to accelerate East Africa's digital economy [Photo Credit: EAC]
Sustainable Fashion Movement and Fusion Fashion
Sustainability has moved from being a buzzword to a central focus of East African fashion. Designers are increasingly incorporating traditional textile-making techniques and local, eco-friendly materials into their collections. Uganda and Rwanda's ban on second-hand clothing imports has sparked a renaissance in local clothing manufacturing, with other member states watching closely.
The blend of traditional East African textiles and contemporary design is emerging as a defining characteristic of the region's fashion identity. Designers are reimagining traditional garments for example, like Ethiopia’s habesha kemis, the Kenyan kikoyi or Kanga, Ugandan gomesi, and Rwandan umushanana for modern contexts, creating unique pieces that resonate both locally and internationally.
From the left is a woman wearing Ethiopian Habesha, a Kenyan Maasai woman in Kanga, a woman wearing Ugandan gomesi, and a Rwandaise woman wearing Umushanana [Photo credit: NT & RCFS]
The EAC’s 2025 Fashion Events Calendar Highlights
Kenya
- Nairobi Fashion Week (29th January to 1st February 2025)
- Kenya Fashion Awards (July 2025)
- The Kenyan Fashion Story (November 2025)
- Eco Fashion Week (November 2025)
- Mombasa Beach Fashion Festival (December 2025)
- Africa Fashion Week Nairobi (December 2025)
Tanzania
- Swahili Fashion Week (November 2025)
- Dar es Salaam Fashion Weekend (April 2025)
- Zanzibar Cultural Fashion Exhibition (August 2025)
Rwanda
- Kigali Fashion Week (June 2025)
- The Stage Fashion Showcase (December 2025)
- Made in Rwanda Expo (December 2025)
- Novelty Fashion Experience (September 2025)
Uganda
- Kampala Fashion Week (October 2025)
- Pearl of Africa Fashion Awards (May 2025)
- Uganda International Fashion Week (August 2025)
Ethiopia
- Hub of Africa Addis Fashion Week (January 2025)
- Africa Sourcing and Fashion Week in Nairobi (April 2025)
Other Member States
- Burundi; Buja Fashion Week (July 2025)
- South Sudan Fashion Week (April 2025) & 4Real Fashion Festival (June 2025)
- DRC Fashion Days – The one Fashion Week & ILupita Fashion Week (September 2025)
- Somalia Fashion Exhibition (November 2025)
The future of East African fashion appears bright, with increasing recognition on the global stage. The region's unique blend of cultural heritage, contemporary design, and sustainable practices positions it well for continued growth. As the EAC continues to integrate and expand, the fashion industry stands to benefit from increased market access, knowledge sharing, and creative collaboration.
The key to sustaining this momentum lies in continued investment in infrastructure, education, and support for emerging designers. With proper nurturing, East African fashion could become not just a regional force but a significant player in the global fashion industry.
East Africa's Fashion Events Agenda 2025: What to Expect in the Next Big Trends in the Region
The East African Community (EAC) has emerged as a dynamic hub of fashion innovation, where traditional craftsmanship meets contemporary design. As the regional bloc has expanded to eight member states over the past five years, the fashion landscape has evolved into a vibrant tapestry of diverse cultural influences and modern aspirations.
The Evolution of East African Fashion Distribution
Historically, Kenya and Tanzania, with their strategic locations along the Indian Ocean, have served as the primary gateways for fashion trends entering the region. The common saying "It starts in Kenya & Tanzania" reflects their traditional role as fashion distributors to landlocked neighbors. However, this dynamic has shifted significantly in recent years, particularly with the emergence of strong aviation sectors in Rwanda and Uganda.
Rwanda's RwandAir and Uganda Airlines have revolutionized the fashion supply chain, enabling direct imports from global fashion capitals and manufacturing hubs like China, Turkey, and Western nations. This development has democratized access to international fashion trends and materials, creating a more level playing field across the region.
Rwandair from Rwanda has been boosting its air cargo capacity and transport in the region [Photo Credit: Rwandair]
Cultural Diversity Shaping Fashion Events
The EAC's fashion scene is particularly fascinating due to its colonial heritage split between Anglophone and Francophone influences. This historical division continues to shape the character of fashion events across member states. For instance, Burundi's fashion industry, while rich in potential, has developed at a different pace compared to its English-speaking neighbors, partly due to varying approaches to event organization and public engagement with fashion shows.
Burundian fashion designer during the Buja Fashion Week 2024 in Bujumbura [Photo Credit: BFW]
The success of fashion events across the region increasingly depends on the professionalism of organizing teams, their event management expertise, and their ability to create compelling runway experiences. Lighting, staging, and exhibition spaces have become crucial elements in helping designers effectively showcase and sell their collections.
Cross-Border Collaboration and Growth
A remarkable trend in the EAC fashion scene is the increasing mobility of models and designers across borders. This cross-pollination of talent has led to a rich exchange of ideas and techniques, elevating the overall quality of fashion events throughout the region. The inclusion of Ethiopia in the broader East African fashion conversation, given its interest in EAC membership and its significant textile manufacturing capabilities, adds another exciting dimension to the regional fashion ecosystem.
Ugandan fashion designer Iterik during the Swahili Fashion Week 2024
ALSO READ: Understanding the East Africa Community Fashion Market in 2025: Who Supplies Fabrics
Next Big Trends: Fashion's Potential in the EAC
Digital Innovation and E-commerce
The region is witnessing a surge in digital fashion platforms and e-commerce solutions. Local designers are increasingly leveraging technology to reach broader audiences, with virtual fashion shows and digital showrooms becoming more common. Social media platforms have become powerful tools for fashion promotion, enabling designers to build direct relationships with consumers across borders.
Arusha, Tanzania, 30th September 2024 EAC-EU convened a digital transformation co-creation to accelerate East Africa's digital economy [Photo Credit: EAC]
Sustainable Fashion Movement and Fusion Fashion
Sustainability has moved from being a buzzword to a central focus of East African fashion. Designers are increasingly incorporating traditional textile-making techniques and local, eco-friendly materials into their collections. Uganda and Rwanda's ban on second-hand clothing imports has sparked a renaissance in local clothing manufacturing, with other member states watching closely.
The blend of traditional East African textiles and contemporary design is emerging as a defining characteristic of the region's fashion identity. Designers are reimagining traditional garments for example, like Ethiopia’s habesha kemis, the Kenyan kikoyi or Kanga, Ugandan gomesi, and Rwandan umushanana for modern contexts, creating unique pieces that resonate both locally and internationally.
From the left is a woman wearing Ethiopian Habesha, a Kenyan Maasai woman in Kanga, a woman wearing Ugandan gomesi, and a Rwandaise woman wearing Umushanana [Photo credit: NT & RCFS]
The EAC’s 2025 Fashion Events Calendar Highlights
Kenya
- Nairobi Fashion Week (29th January to 1st February 2025)
- Kenya Fashion Awards (July 2025)
- The Kenyan Fashion Story (November 2025)
- Eco Fashion Week (November 2025)
- Mombasa Beach Fashion Festival (December 2025)
- Africa Fashion Week Nairobi (December 2025)
Tanzania
- Swahili Fashion Week (November 2025)
- Dar es Salaam Fashion Weekend (April 2025)
- Zanzibar Cultural Fashion Exhibition (August 2025)
Rwanda
- Kigali Fashion Week (June 2025)
- The Stage Fashion Showcase (December 2025)
- Made in Rwanda Expo (December 2025)
- Novelty Fashion Experience (September 2025)
Uganda
- Kampala Fashion Week (October 2025)
- Pearl of Africa Fashion Awards (May 2025)
- Uganda International Fashion Week (August 2025)
Ethiopia
- Hub of Africa Addis Fashion Week (January 2025)
- Africa Sourcing and Fashion Week in Nairobi (April 2025)
Other Member States
- Burundi; Buja Fashion Week (July 2025)
- South Sudan Fashion Week (April 2025) & 4Real Fashion Festival (June 2025)
- DRC Fashion Days – The one Fashion Week & ILupita Fashion Week (September 2025)
- Somalia Fashion Exhibition (November 2025)
The future of East African fashion appears bright, with increasing recognition on the global stage. The region's unique blend of cultural heritage, contemporary design, and sustainable practices positions it well for continued growth. As the EAC continues to integrate and expand, the fashion industry stands to benefit from increased market access, knowledge sharing, and creative collaboration.
The key to sustaining this momentum lies in continued investment in infrastructure, education, and support for emerging designers. With proper nurturing, East African fashion could become not just a regional force but a significant player in the global fashion industry.
The fashion landscape is evolving as Kenyan designers make bold moves into the American market. Recently, Vivo Women, a collective of Kenyan fashion designers, established their first retail presence in Atlanta, marking a significant milestone in the integration of African fashion into the US market. This development raises interesting questions about the distinctive characteristics and comparative advantages of both Kenyan and American fashion scenes.
Customers inside the Vivo Women USA in Atlanta [Photo Credit: Vivo]
Fashion serves as a cultural bridge, telling stories of heritage while embracing contemporary influences. In Kenya, the fashion scene blends rich traditional aesthetics with modern sensibilities, creating unique designs that speak to both local and international audiences. The United States, meanwhile, represents a melting pot of global fashion influences, where diverse styles coexist and evolve rapidly.
The recent expansion of Vivo Women into Atlanta has generated excitement among the Kenyan-American community. As one Kenyan resident in the USA noted, "This initiative will bring together our local fashion designers in this state, allowing them to sell our unique culture through their creativity." This enthusiasm reflects the deeper significance of fashion as a cultural ambassador.
Made in Kenya clothes have been sold by Vivo Women USA in Atlanta [Photo Credit: Vivo]
Kenyan fashion draws deeply from its cultural heritage, incorporating vibrant Kitenge prints, intricate beadwork, and traditional textile techniques. These elements are reimagined in contemporary silhouettes, creating pieces that honor tradition while embracing modernity. The results are garments that tell stories of Kenyan heritage while appealing to modern sensibilities.
The collections made by the Kenyan fashion designer Epic Jewelry [Photo Credit: EPIC]
American fashion, conversely, reflects its multicultural nature and fast-paced lifestyle. It often emphasizes practicality and individual expression, with styles ranging from preppy East Coast aesthetics to laid-back West Coast casual wear. The influence of popular culture, entertainment, and social media plays a significant role in shaping American fashion trends.
The collections made by the American fashion designer Calvin Klein [Photo Credit: CK]
Both countries approach fashion functionality differently. Kenyan designers often create versatile pieces that work well in tropical climates while maintaining cultural significance. Their designs frequently feature breathable fabrics and flowing silhouettes that suit the local weather while making bold fashion statements.
The collections made by the Kenyan fashion designer John Kaveke [Photo Credit: CK]
American fashion tends to focus on seasonality and lifestyle adaptability. The market demands clothes that transition easily from work to social settings, with an emphasis on comfort and practicality. This has led to the popularity of athleisure and versatile basics that can be styled in multiple ways.
The collections made by the American fashion designer Tommy Hilfiger [Photo Credit: TH]
The entry of Kenyan designers into the US market highlights both opportunities and challenges. As one fashion commentator noted, "It is good for Kenyans and other Africans to have a chance to buy from their fellow Africans. However, I am not sure if Americans will shop from Vivo USA shop... It will take time to convince them, especially since our fashion designers' prices are sometimes higher even compared to H&M clothes."
H.E William Ruto the president of the Republic of Kenya officially opened the Vivo Women in the USA in 2024 [Photo Credit: Vivo]
This price point challenge reflects broader industry differences. The US fashion industry operates on a massive scale, with established supply chains and manufacturing processes that often enable lower pricing. Kenyan designers, focusing on quality craftsmanship and unique designs, may face challenges competing purely on price.
However, the unique value proposition of Kenyan fashion lies not in price competition but in offering distinctive, culturally rich designs that stand out in a saturated market. The growing interest in sustainable and ethically produced fashion among American consumers could work in favor of Kenyan designers who often employ traditional, sustainable production methods.
The collections made by the Kenyan fashion designer Kikoromeo [Photo Credit: CK]
The question "Which is better?" ultimately misses the point. Both Kenyan and American fashion bring unique strengths to the global fashion conversation. Kenyan fashion offers rich cultural heritage, unique craftsmanship, and bold designs that can't be replicated by mass-market retailers. American fashion provides accessibility, practicality, and a platform for diverse style expressions.
The collections made by the American fashion designer Autumn Adeigbo [Photo Credit: AA]
Kenyan Fashion vs. US Fashion: Which is Better?
The fashion landscape is evolving as Kenyan designers make bold moves into the American market. Recently, Vivo Women, a collective of Kenyan fashion designers, established their first retail presence in Atlanta, marking a significant milestone in the integration of African fashion into the US market. This development raises interesting questions about the distinctive characteristics and comparative advantages of both Kenyan and American fashion scenes.
Customers inside the Vivo Women USA in Atlanta [Photo Credit: Vivo]
Fashion serves as a cultural bridge, telling stories of heritage while embracing contemporary influences. In Kenya, the fashion scene blends rich traditional aesthetics with modern sensibilities, creating unique designs that speak to both local and international audiences. The United States, meanwhile, represents a melting pot of global fashion influences, where diverse styles coexist and evolve rapidly.
The recent expansion of Vivo Women into Atlanta has generated excitement among the Kenyan-American community. As one Kenyan resident in the USA noted, "This initiative will bring together our local fashion designers in this state, allowing them to sell our unique culture through their creativity." This enthusiasm reflects the deeper significance of fashion as a cultural ambassador.
Made in Kenya clothes have been sold by Vivo Women USA in Atlanta [Photo Credit: Vivo]
Kenyan fashion draws deeply from its cultural heritage, incorporating vibrant Kitenge prints, intricate beadwork, and traditional textile techniques. These elements are reimagined in contemporary silhouettes, creating pieces that honor tradition while embracing modernity. The results are garments that tell stories of Kenyan heritage while appealing to modern sensibilities.
The collections made by the Kenyan fashion designer Epic Jewelry [Photo Credit: EPIC]
American fashion, conversely, reflects its multicultural nature and fast-paced lifestyle. It often emphasizes practicality and individual expression, with styles ranging from preppy East Coast aesthetics to laid-back West Coast casual wear. The influence of popular culture, entertainment, and social media plays a significant role in shaping American fashion trends.
The collections made by the American fashion designer Calvin Klein [Photo Credit: CK]
Both countries approach fashion functionality differently. Kenyan designers often create versatile pieces that work well in tropical climates while maintaining cultural significance. Their designs frequently feature breathable fabrics and flowing silhouettes that suit the local weather while making bold fashion statements.
The collections made by the Kenyan fashion designer John Kaveke [Photo Credit: JK]
American fashion tends to focus on seasonality and lifestyle adaptability. The market demands clothes that transition easily from work to social settings, with an emphasis on comfort and practicality. This has led to the popularity of athleisure and versatile basics that can be styled in multiple ways.
The collections made by the American fashion designer Tommy Hilfiger [Photo Credit: TH]
The entry of Kenyan designers into the US market highlights both opportunities and challenges. As one fashion commentator noted, "It is good for Kenyans and other Africans to have a chance to buy from their fellow Africans. However, I am not sure if Americans will shop from Vivo USA shop... It will take time to convince them, especially since our fashion designers' prices are sometimes higher even compared to H&M clothes."
H.E William Ruto the president of the Republic of Kenya officially opened the Vivo Women in the USA in 2024 [Photo Credit: Vivo]
This price point challenge reflects broader industry differences. The US fashion industry operates on a massive scale, with established supply chains and manufacturing processes that often enable lower pricing. Kenyan designers, focusing on quality craftsmanship and unique designs, may face challenges competing purely on price.
However, the unique value proposition of Kenyan fashion lies not in price competition but in offering distinctive, culturally rich designs that stand out in a saturated market. The growing interest in sustainable and ethically produced fashion among American consumers could work in favor of Kenyan designers who often employ traditional, sustainable production methods.
The collections made by the Kenyan fashion designer Kikoromeo [Photo Credit: KK]
The question "Which is better?" ultimately misses the point. Both Kenyan and American fashion bring unique strengths to the global fashion conversation. Kenyan fashion offers rich cultural heritage, unique craftsmanship, and bold designs that can't be replicated by mass-market retailers. American fashion provides accessibility, practicality, and a platform for diverse style expressions.
The collections made by the American fashion designer Autumn Adeigbo [Photo Credit: AA]
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