Who is the Italian Designer Flora Rabitti Showcasing at Swahili Fashion Week & Awards 2024?

Flora Rabitti, a fashion designer and illustrator born in 1992 in Mantua, Italy, is set to showcase her brand Florania at the Swahili Fashion Week & Awards 2024. With an impressive background in fashion design, Rabitti has studied at prestigious institutions including IED Moda Milano, Central Saint Martins London, and Institut Français de la Couture Paris.

Collection by Florania [Photo Credit:Florania]

After gaining experience with renowned brands like Prada, Miu Miu, Alberta Ferretti, and Pucci, Rabitti founded Florania in 2021. The brand is a sustainable, genderless ready-to-wear clothing line that emphasizes ethical production and creative recycling.

Florania stands out for its collaborative approach, working closely with Social Ateliers, an NGO that employs female victims of violence, immigrants, and individuals facing challenging circumstances. The brand's production is entirely based in Italy, with occasional sourcing of exceptional textiles from around the world, adhering to a circular fashion philosophy.

Collection by Florania [Photo Credit:Florania]

Inspired by the Solar Punk philosophy and the Arte Povera artistic movement, Florania transforms discarded materials into innovative fashion pieces. The brand's creative process focuses on experimentation, DIY aesthetics, and sustainable design.

ALSO READ: The 17th Edition of the Swahili Fashion Week & Awards 2024 will Shine a Spotlight on Sustainability in Fashion

Collection by Florania [Photo Credit:Florania]

Since its inception, Florania has gained recognition through presentations in Milan, Tokyo, and New York. The brand generates an annual revenue between €50,000 and €80,000, with stockists including Cavells in the UK and The Forumist online. Rabitti has also been recognized for her work, being a finalist of the Swiss Cross Textile Award and winner of the Fur Futures London Award in 2014.

Collection by Florania [Photo Credit:Florania]

Notable collaborations include partnerships with Napapjiri, Venchi, the Italian Embassy in Tanzania, M&C SAATCHI, and various artists and restaurants. The brand is also rated on the Sustainable Brand Platform, supported by the United Nations.

Collection by Florania [Photo Credit:Florania]

The Swahili Fashion Week & Awards is scheduled from December 6th to 6th in Dar es Salaam, where Florania will showcase its sustainable and innovative clothing collection.

                        Florania is showcasing in Tanzania's leading fashion week

Collection by Florania [Photo Credit:Florania]

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