What to Expect at Buja Fashion Week 2024 in Bujumbura, Burundi

Bujumbura is preparing to host its annual fashion extravaganza, inviting fashion enthusiasts from across East Africa to celebrate "Made in Africa." Event coordinators shared exciting details about the upcoming Buja Fashion Week during a recent interview with RCFS Media.

The fashion industry in Burundi continues to evolve, showcasing the country's rich creative potential. Burundi is renowned for its attractive models and talented designers, with Buja Fashion Week standing out as the premier event for emerging fashion talent. This annual showcase brings together young designers to display their innovative collections in the capital city.

Preparations are in full swing, with the organizing team expressing confidence in their readiness. "We are fully prepared," event organizers stated, highlighting that they have already completed model casting. The event will feature 13 female and 12 male models, promising an impressive runway lineup.

Models during the casting of the Buja Fashion Week 2024 [Photo Credit: BFW]

The four-day event is scheduled from December 4th to 8th, with a carefully planned itinerary:

- December 4th-5th: Exhibition at Place de l'Independence

- December 6th: Major fashion show at Kiriri Garden Hotel

- December 7th-8th: Additional expo events

Tickets are currently available at various sales points throughout Bujumbura, making it easy for fashion enthusiasts to participate.

Selected models for the Buja Fashion Week 2024 [Photo Credit: BFW]

The organizers are extending a warm invitation to East African fashion designers, emphasizing Burundi's safety and welcoming atmosphere. "We have many local fashion designers already registered, but we're eager to welcome more designers from across East Africa," they explained.

The event highlights a growing appreciation for local fashion in Burundi. As one organizer noted, "Burundians are becoming more discerning about style, carefully selecting outfits for parties and weddings. We want to continue supporting our local fashion designers and encourage our community to support them by attending events and purchasing local designs."

The Buja Fashion Week 2023 [Photo Credit: BFW]

However, the fashion industry faces significant challenges, particularly in fabric sourcing. Burundi, like many African countries, primarily imports fabrics from China, Turkey, and other international markets. This situation creates obstacles for local designers accessing raw materials.

The Buja Fashion Week organizers view this challenge as an opportunity for investment. "We need investors to establish local fabric manufacturing industries," they explained. "This would reduce production costs, making fabrics more accessible to local designers and startup entrepreneurs in the fashion and tailoring sectors."

The Buja Fashion Week 2023 [Photo Credit: BFW]

An industry expert during a recent RCFS-organized discussion emphasized the potential of Burundian fashion, challenging designers from neighboring countries like Kenya, Uganda, Tanzania, and Rwanda to recognize the market's viability. "Burundians are incredibly fashionable," the expert remarked, "and there's a significant opportunity for fashion entrepreneurs in this market."

The Buja Fashion Week 2023 [Photo Credit: BFW]

Buja Fashion Week 2024 promises to be a celebration of creativity, innovation, and the emerging fashion landscape of Burundi. It represents more than just a fashion show – it's a platform for showcasing local talent, promoting economic growth, and positioning Burundi as a rising fashion destination in East Africa.

The Buja Fashion Week 2023 [Photo Credit: BFW]

Fashion Trends Africa by the RCFS

What to Expect at Buja Fashion Week 2024 in Bujumbura, Burundi

Bujumbura is preparing to host its annual fashion extravaganza, inviting fashion enthusiasts from across East Africa to celebrate "Made in Africa." Event coordinators shared exciting details about the upcoming Buja Fashion Week during a recent interview with RCFS Media.

The fashion industry in Burundi continues to evolve, showcasing the country's rich creative potential. Burundi is renowned for its attractive models and talented designers, with Buja Fashion Week standing out as the premier event for emerging fashion talent. This annual showcase brings together young designers to display their innovative collections in the capital city.

Preparations are in full swing, with the organizing team expressing confidence in their readiness. "We are fully prepared," event organizers stated, highlighting that they have already completed model casting. The event will feature 13 female and 12 male models, promising an impressive runway lineup.

Models during the casting of the Buja Fashion Week 2024 [Photo Credit: BFW]

The four-day event is scheduled from December 4th to 8th, with a carefully planned itinerary:

- December 4th-5th: Exhibition at Place de l'Independence

- December 6th: Major fashion show at Kiriri Garden Hotel

- December 7th-8th: Additional expo events

Tickets are currently available at various sales points throughout Bujumbura, making it easy for fashion enthusiasts to participate.

Selected models for the Buja Fashion Week 2024 [Photo Credit: BFW]

The organizers are extending a warm invitation to East African fashion designers, emphasizing Burundi's safety and welcoming atmosphere. "We have many local fashion designers already registered, but we're eager to welcome more designers from across East Africa," they explained.

The event highlights a growing appreciation for local fashion in Burundi. As one organizer noted, "Burundians are becoming more discerning about style, carefully selecting outfits for parties and weddings. We want to continue supporting our local fashion designers and encourage our community to support them by attending events and purchasing local designs."

The Buja Fashion Week 2023 [Photo Credit: BFW]

However, the fashion industry faces significant challenges, particularly in fabric sourcing. Burundi, like many African countries, primarily imports fabrics from China, Turkey, and other international markets. This situation creates obstacles for local designers accessing raw materials.

The Buja Fashion Week organizers view this challenge as an opportunity for investment. "We need investors to establish local fabric manufacturing industries," they explained. "This would reduce production costs, making fabrics more accessible to local designers and startup entrepreneurs in the fashion and tailoring sectors."

The Buja Fashion Week 2023 [Photo Credit: BFW]

An industry expert during a recent RCFS-organized discussion emphasized the potential of Burundian fashion, challenging designers from neighboring countries like Kenya, Uganda, Tanzania, and Rwanda to recognize the market's viability. "Burundians are incredibly fashionable," the expert remarked, "and there's a significant opportunity for fashion entrepreneurs in this market."

The Buja Fashion Week 2023 [Photo Credit: BFW]

Buja Fashion Week 2024 promises to be a celebration of creativity, innovation, and the emerging fashion landscape of Burundi. It represents more than just a fashion show – it's a platform for showcasing local talent, promoting economic growth, and positioning Burundi as a rising fashion destination in East Africa.

The Buja Fashion Week 2023 [Photo Credit: BFW]

Fashion Trends Africa by the RCFS

What Will Rwanda's Fashion Designers and Kuza Africa Gain from FIDAK 2024 in Dakar, Senegal?

"We are taking three of our outstanding members; Afrolago, Kezem, and Izubaa to represent the creativity and innovation of Rwanda's fashion industry on the global stage," says Maximilien Kolbe, CEO of Kuza Africa.

In the photo is Kuza team members together with local fashion designers in their way heading to Senegal [Photo Credit: Kuza Africa]

Afrolago: Empowering Through Craftsmanship

Founded in 2020, Afrolago is a leather product manufacturing company with a compelling mission. Beyond creating high-quality leather bags, shoes, and sandals at affordable prices, the company is dedicated to empowering individuals with disabilities. By providing specialized training and employment opportunities in leather craftsmanship, Afrolago champions inclusivity and demonstrates that talent knows no boundaries.

The collection made by Afrolago [Photo credit: Kezem]

IZUBAA: Celebrating Rwandan Heritage

Established in 2021, IZUBAA is an international fashion house committed to promoting Rwandan products. The brand seeks to transform African fashion by crafting suits that ingeniously blend traditional 80s and 90s styles with contemporary design. IZUBAA's vision extends beyond clothing; It aims to celebrate and showcase Rwandan cultural heritage through artful fashion that resonates with a global audience.

The collection made by  Izubaa  [Photo credit: Kezem]

Kezem: Storytelling Through Design

Kezem, founded in 2020, is a Rwandan fashion brand that meticulously weaves cultural narratives into its designs. By integrating traditional techniques like embroidery, beading, and distinctive printing methods with modern silhouettes, the brand creates garments that are both contemporary and deeply rooted in tradition.

The collection made by Kezem [Photo credit: Kezem]

The brand's symbolic cow horn logo pays homage to Rwandan cultural traditions, where cows symbolize wealth and prosperity. Through each collection, Kezem aspires to elevate Rwandan culture on the global stage, offering sustainable fashion that tells rich, meaningful stories.

The FIDAK 2024 participation encompasses several strategic objectives such as: Showcase Rwandan fashion designers to an international audience, facilitate connections with Senegalese and West African retail partners, explore trade practices and market dynamics in West Africa, promote cross-border collaboration in the fashion industry, and to reinforce Rwanda's reputation as a hub for sustainable and innovative fashion.

The 32nd edition of the International Dakar Fair (FIDAK) will take place from November 28 to December 15, 2024, at the International Center for International Trade of Senegal (CICES).

For these designers, the opportunity represents more than a trade fair, it's a platform for expanding market reach, building professional networks, and enhancing brand visibility beyond Rwanda's borders.

Local fashion professionals have mixed perspectives on international exhibitions. One Kigali-based designer expressed hope for more such opportunities, emphasizing the need for startups to access international platforms. An entertainment journalist highlighted the importance of cross-cultural communication, noting the distinct business approaches between East and West African markets.

"Our fashion designers need to be more proactive," the journalist noted. "It's not just about displaying products, but effectively communicating with diverse clients and understanding different business cultures."

Maximilien Kolbe emphasized the careful preparation of the designers and acknowledged the crucial support from sponsors. "Wallonie-Bruxelles International and APEFE Rwanda have been instrumental in making this opportunity possible," he stated. Their commitment to empowering African talent provides a critical platform for global exposure. 

Kuza Africa team memebers together with Local fashion desgners in prepration meeting [Photo Credit:Kuza Africa]

The International Fair of Dakar- FIDAK2024  remains the most influential trade fair in West Africa, attracting global exhibitors, industry leaders, and diverse audiences. For Kuza Africa, this participation represents more than a business opportunity. It's a strategic step in supporting African creative entrepreneurs and promoting sustainable business practices.

Fashion Trends Africa by RCFS

What Will Rwanda's Fashion Designers and Kuza Africa Gain from FIDAK 2024 in Dakar, Senegal?

Kuza Africa is set to participate in the International Fair of Dakar (FIDAK 2024) in Senegal, the largest annual trade fair in West Africa. The 10-day trade exchange program, running from November 28th to December 15th, 2024, will provide designers with invaluable international market exposure.

"We are taking three of our outstanding members; Afrolago, Kezem, and Izubaa to represent the creativity and innovation of Rwanda's fashion industry on the global stage," says Maximilien Kolbe, CEO of Kuza Africa.

In the photo is Kuza team members together with local fashion designers in their way heading to Senegal [Photo Credit: Kuza Africa]

Afrolago: Empowering Through Craftsmanship

Founded in 2020, Afrolago is a leather product manufacturing company with a compelling mission. Beyond creating high-quality leather bags, shoes, and sandals at affordable prices, the company is dedicated to empowering individuals with disabilities. By providing specialized training and employment opportunities in leather craftsmanship, Afrolago champions inclusivity and demonstrates that talent knows no boundaries.

The collection made by Afrolago [Photo credit: Kezem]

IZUBAA: Celebrating Rwandan Heritage

Established in 2021, IZUBAA is an international fashion house committed to promoting Rwandan products. The brand seeks to transform African fashion by crafting suits that ingeniously blend traditional 80s and 90s styles with contemporary design. IZUBAA's vision extends beyond clothing; It aims to celebrate and showcase Rwandan cultural heritage through artful fashion that resonates with a global audience.

The collection made by Izubaa  [Photo credit: Kezem]

Kezem: Storytelling Through Design

Kezem, founded in 2020, is a Rwandan fashion brand that meticulously weaves cultural narratives into its designs. By integrating traditional techniques like embroidery, beading, and distinctive printing methods with modern silhouettes, the brand creates garments that are both contemporary and deeply rooted in tradition.

The collection made by Kezem [Photo credit: Kezem]

The brand's symbolic cow horn logo pays homage to Rwandan cultural traditions, where cows symbolize wealth and prosperity. Through each collection, Kezem aspires to elevate Rwandan culture on the global stage, offering sustainable fashion that tells rich, meaningful stories.

The FIDAK 2024 participation encompasses several strategic objectives such as: Showcase Rwandan fashion designers to an international audience, facilitate connections with Senegalese and West African retail partners, explore trade practices and market dynamics in West Africa, promote cross-border collaboration in the fashion industry, and to reinforce Rwanda's reputation as a hub for sustainable and innovative fashion.

The 32nd edition of the International Dakar Fair (FIDAK) will take place from November 28 to December 15, 2024, at the International Center for International Trade of Senegal (CICES).

For these designers, the opportunity represents more than a trade fair, it's a platform for expanding market reach, building professional networks, and enhancing brand visibility beyond Rwanda's borders.

Local fashion professionals have mixed perspectives on international exhibitions. One Kigali-based designer expressed hope for more such opportunities, emphasizing the need for startups to access international platforms. An entertainment journalist highlighted the importance of cross-cultural communication, noting the distinct business approaches between East and West African markets.

"Our fashion designers need to be more proactive," the journalist noted. "It's not just about displaying products, but effectively communicating with diverse clients and understanding different business cultures."

Maximilien Kolbe emphasized the careful preparation of the designers and acknowledged the crucial support from sponsors. "Wallonie-Bruxelles International and APEFE Rwanda have been instrumental in making this opportunity possible," he stated. Their commitment to empowering African talent provides a critical platform for global exposure.

Kuza Africa team memebers together with Local fashion desgners in prepration meeting [Photo Credit:Kuza Africa]

The International Fair of Dakar- FIDAK2024  remains the most influential trade fair in West Africa, attracting global exhibitors, industry leaders, and diverse audiences. For Kuza Africa, this participation represents more than a business opportunity. It's a strategic step in supporting African creative entrepreneurs and promoting sustainable business practices.

Fashion Trends Africa by RCFS

No New Clothes Runway: Eco Fashion Week Africa 2024 in Kenya

"We are not another fashion week in Africa coming to compete with the fabulous fashion weeks we already have in the continent," declares Eco Fashion Week 2024 organizers, where fashion transcends trends to embrace sustainability.

Sustainable fashion has become a critical focus for designers across Africa. In Kenya, Eco Fashion Week Africa—conceptualized by Belinda of Sustainable Fashion Talks and Ruth Anyango (Dolly The Seamstress)—continues to elevate the fashion and creative industry through innovative sustainable fashion talks and runway shows.

In the photo, from left is Belinda Otieno, and first from the right is Ruth Anyango  Co-founders of the Eco Fashion Week]  [Photo Credit: EFW2024]

The 2024 edition was a transformative week-long event from November 18th to 24th, spanning multiple cities including Nairobi, Mombasa, Malindi, and Watamu. More than just a fashion showcase, it was a comprehensive environmental initiative combining clean-ups, educational workshops, forums, and fashion shows.

Some of the guest speakers on Day 1 of the Eco Fashion Week Africa 2024 [Photo Credit: EFW2024

The event kicked off with a panel discussion at Delight Fashion School in Nairobi, where fashion experts delved into "Unpacking Circularity in the Fashion Industry." Distinguished speakers included: Sabine Huester, co-founder of Off Cut, Saitoti Meitamei, Executive Director of Delight Fashion School, Sylvester Ochieng from Mtaa Safi Initiative, Beverly Jalango, Sustainability Advocate and PROSABA founder, Gabrielle Lipton, Public Information Officer at UNEP and Prof. Josphat Igadwa, Associate Professor of Textile Engineering at Moi University.

The discussion was moderated by Belinda Otieno, founder of Sustainable Fashion Talks and Eco Fashion Week Africa.

Innovative Runway Concept

The collections are made by Afrowema a sustainable fashion brand based in Nairobi [Photo Credit: EFW2024]

The centerpiece of the event was the "No New Clothes Runway," a groundbreaking approach where every collection was crafted from upcycled and recycled fabrics. This bold philosophy challenged traditional fashion norms, demonstrating that creativity can flourish without producing new clothing.

The collections are made by OFF CUT,  a sustainable fashion brand based in Nairobi [Photo Credit: EFW2024]

"We are a movement, a revolution that leverages the power of fashion to heal and restore our planet," the organizers emphasized. The event went beyond mere aesthetics, uniting designers, artisans, and consumers in a collective commitment to ecological responsibility.

Collaborative and Intergenerational Approach

A unique aspect of Eco Fashion Week Africa was its emphasis on collaboration and mentorship. While some designers hesitate to share platforms with emerging talents, the featured brands deliberately showcased student designers, creating crucial opportunities for inspiration and growth.

The Collection was made by a student fashion designer from the Delight Fashion School, Miss Njeri Fashion House [Photo Credit: EFW2024

Tamala Rayola, a Climate Action Coordinator, reflected on the event's impact: "On Day 1, I learned about 'Circularity in the Fashion Industry' and gained a deeper understanding of keeping clothes and materials in a closed loop to reduce waste."

International participants like Liliane Bebe from Cameroon appreciated the event's educational value. "I want to learn how Kenyan fashion designers are incorporating sustainability," she shared, highlighting the event's potential for cross-border knowledge exchange.

The organizers' vision extends far beyond the runway. Through intergenerational activities and cultural celebrations, they aim to awaken a global audience to the power of conscious consumption in the fashion industry.

The collection made by Yarnly Chic based in Nairobi [Photo Credit: EFW2024]

For those interested in supporting authentic eco-conscious brands, the event organizers recommend supporting designers who demonstrated commitment to greater values and those who provided visibility and mentorship to emerging talents. Eco Fashion Week Africa 2024 was more than an event; it was a powerful statement about the future of fashion sustainable, inclusive, and regenerative.

Shoes made by AKALA 21, made out of recycled tires [Photo Credit: EFW2024]

The Collection was made by a student fashion designer from the Delight Fashion School, Simply Milly [Photo Credit: EFW2024

Guest speakers posing for a photo on DAY 2 [Photo Credit: EFW2024

Co-founders taking photos with some participants  [Photo Credit: EFW2024

Fashion enthusiasts enjoying the show [Photo Credit: EFW2024

 Fashion Trends Africa by RCFS 

No New Clothes Runway: Eco Fashion Week Africa 2024 in Kenya

"We are not another fashion week in Africa coming to compete with the fabulous fashion weeks we already have in the continent," declares Eco Fashion Week 2024 organizers, where fashion transcends trends to embrace sustainability.

Sustainable fashion has become a critical focus for designers across Africa. In Kenya, Eco Fashion Week Africa conceptualized by Belinda of Sustainable Fashion Talks and Ruth Anyango (Dolly The Seamstress)—continues to elevate the fashion and creative industry through innovative sustainable fashion talks and runway shows.

In the photo, from left is Belinda Atieno, and first from the right is Ruth Anyango  Co-founders of the Eco Fashion Week]  [Photo Credit: EFW2024]

The 2024 edition was a transformative week-long event from November 18th to 24th, spanning multiple cities including Nairobi, Mombasa, Malindi, and Watamu. More than just a fashion showcase, it was a comprehensive environmental initiative combining clean-ups, educational workshops, forums, and fashion shows.

Some of the guest speakers on Day 1 of the Eco Fashion Week Africa 2024 [Photo Credit: EFW2024

The event kicked off with a panel discussion at Delight Fashion School in Nairobi, where fashion experts delved into "Unpacking Circularity in the Fashion Industry." Distinguished speakers included: Sabine Huester, co-founder of Off Cut, Saitoti Meitamei, Executive Director of Delight Fashion School, Sylvester Ochieng from Mtaa Safi Initiative, Beverly Jalango, Sustainability Advocate and PROSABA founder, Gabrielle Lipton, Public Information Officer at UNEP and Prof. Josphat Igadwa, Associate Professor of Textile Engineering at Moi University.

The discussion was moderated by Belinda Otieno, founder of Sustainable Fashion Talks and Eco Fashion Week Africa.

Innovative Runway Concept

The collections are made by Afrowema a sustainable fashion brand based in Nairobi [Photo Credit: EFW2024]

The centerpiece of the event was the "No New Clothes Runway," a groundbreaking approach where every collection was crafted from upcycled and recycled fabrics. This bold philosophy challenged traditional fashion norms, demonstrating that creativity can flourish without producing new clothing.

The collections are made by OFF CUT,  a sustainable fashion brand based in Nairobi [Photo Credit: EFW2024]

"We are a movement, a revolution that leverages the power of fashion to heal and restore our planet," the organizers emphasized. The event went beyond mere aesthetics, uniting designers, artisans, and consumers in a collective commitment to ecological responsibility.

Collaborative and Intergenerational Approach

A unique aspect of Eco Fashion Week Africa was its emphasis on collaboration and mentorship. While some designers hesitate to share platforms with emerging talents, the featured brands deliberately showcased student designers, creating crucial opportunities for inspiration and growth.

The Collection was made by a student fashion designer from the Delight Fashion School, Miss Njeri Fashion House [Photo Credit: EFW2024

Tamala Rayola, a Climate Action Coordinator, reflected on the event's impact: "On Day 1, I learned about 'Circularity in the Fashion Industry' and gained a deeper understanding of keeping clothes and materials in a closed loop to reduce waste."

International participants like Liliane Bebe from Cameroon appreciated the event's educational value. "I want to learn how Kenyan fashion designers are incorporating sustainability," she shared, highlighting the event's potential for cross-border knowledge exchange.

The organizers' vision extends far beyond the runway. Through intergenerational activities and cultural celebrations, they aim to awaken a global audience to the power of conscious consumption in the fashion industry.

The collection made by Yarnly Chic based in Nairobi [Photo Credit: EFW2024]

For those interested in supporting authentic eco-conscious brands, the event organizers recommend supporting designers who demonstrated commitment to greater values and those who provided visibility and mentorship to emerging talents. Eco Fashion Week Africa 2024 was more than an event; it was a powerful statement about the future of fashion sustainable, inclusive, and regenerative.

Shoes made by AKALA 21, made out of recycled tires [Photo Credit: EFW2024]

The Collection was made by a student fashion designer from the Delight Fashion School, Simply Milly [Photo Credit: EFW2024

Guest speakers posing for a photo on DAY 2 [Photo Credit: EFW2024

Co-founders taking photos with some participants  [Photo Credit: EFW2024

Fashion enthusiasts enjoying the show [Photo Credit: EFW2024

 Fashion Trends Africa by RCFS 

One week to go until Africa Sourcing and Fashion Week 2024: Designers, Exhibitors, and Speakers

The countdown has begun for Africa Sourcing and Fashion Week 2024 (ASFW2024), marking its milestone 10th anniversary as the continent's premier platform uniting the textile, fashion, and leather value chains. With over 200 exhibitors from 30+ countries and an anticipated 7,000 trade visitors, this year's event promises an unprecedented celebration of African fashion and sustainable innovation.

Sustainability Takes Center Stage

Two groundbreaking panel discussions will highlight the event's focus on environmental responsibility. The first session, "Linking Threads: Collaborating for a Clean Global Fashion Value Chain Free of Harmful Substances," scheduled for November 10 at 11 AM, brings together distinguished industry leaders:

Ms. Ozunimi I., Industrial Development Officer and Green Industrial Policy Lead at UNIDO, Mr. Sintayehu Teshome Bayu, Country Manager at Hohenstein Institute, Mr. Theodros Zekarias Selassie, External Consultant at BluWin, Ms. Aselefech Getachew, Environmental Expert for Textile Value Chains at GIZ Ethiopia and Djibouti, Mr. Gebrehiwot Hailemichael, Co-owner and Manager at GAHT Trading PLC

The second panel, "Designing for a Greener Future: Fashion Designers' Role in Mitigating Environmental Impacts of Chemicals," features experts including:

Mr. Firew Konjo, Owner and General Manager of Jano Handicraft, Dr. Tamrat Tesfaye, Scientific Director at Ethiopian Institute of Textile and Fashion Technology, Ms. Melat Terefe, Founder & Creative Director of DolMel™ Manufacturing PLC, Ms. Elke Wiedemann, Advisor for Sustainable Industrial Park Management at GIZ,  Mr. Muktar Lamido Dodo, Africa Representative at Global Organic Textile Standard

Both sessions will be moderated by Ms. Mariella Noto, Academy Director at ZDHC Academy.

Spotlight on Innovation and Sustainability

Leading the charge in sustainable innovation, Livinguard Technologies AG will showcase their groundbreaking Livinguard +DYE solution, which promises to revolutionize cotton dyeing by reducing water consumption by 30% and energy usage by 70%, while improving productivity by 35%.

The event will also feature prominent sustainable material providers, including the Leather and Hide Council of America (LHCA) and the Africa Leather and Leather Products Institute (ALLPI).

Featured Designers and Exhibitors

This year's ASFW brings together an impressive roster of designers and brands:

BethAle London: Renowned for blending luxury with sustainability, offering high-quality, ethically-produced fashion pieces

The collection made by the BethAle London[Photo Credit: BethAle] 

Dokmai Rwanda:  Showcasing handcrafted premium products while championing women's empowerment and fair trade

The bags made by Dokmai Rwanda [Photo Credit: DR]

Swahili Knits Limited:  A Tanzanian company specializing in high-quality apparel and community empowerment

Shin Textile Solutions Co. Ltd:  Returning with their sustainable garment production expertise

E.Miroglio:  Italian high-end fabric manufacturer known for cutting-edge, eco-friendly textiles

Tekstina: Slovenian textile company with 190 years of heritage in premium fabric production

Akila Gym Apparel: Nairobi-based brand offering versatile athletic and casual wear

Tukatech, Inc. EcoShot software, in combination with TUKA3D, is revolutionizing digital fashion imaging.

Pink Mango and Asantii: Contemporary womenswear celebrating African heritage

The collection made by Asantii [Photo Credit:  Asantii]

According to the ASFW2024, "special recognition goes to Asantii's Founder & CEO, Maryse Mbonyumutwa, recently named to The Business of Fashion's BoF 500 Class of 2024—marking Rwanda's first representation in this prestigious index of global fashion industry leaders"

A Milestone Celebration

As ASFW2024 prepares to launch its biggest edition yet, the event stands as a testament to a decade of fostering connections, driving innovation, and creating opportunities across Africa's textile, fashion, and leather industries. With 14 talented designers set to showcase exceptional leather designs in a dedicated fashion show, this anniversary edition promises to be an unprecedented celebration of African creativity, sustainability, and entrepreneurship.

Fashion Trends Africa by RCFS

One week to go until Africa Sourcing and Fashion Week 2024: Designers, Exhibitors, and Speakers

The countdown has begun for Africa Sourcing and Fashion Week 2024 (ASFW2024), marking its milestone 10th anniversary as the continent's premier platform uniting the textile, fashion, and leather value chains. With over 200 exhibitors from 30+ countries and an anticipated 7,000 trade visitors, this year's event promises an unprecedented celebration of African fashion and sustainable innovation.

Sustainability Takes Center Stage

Two groundbreaking panel discussions will highlight the event's focus on environmental responsibility. The first session, "Linking Threads: Collaborating for a Clean Global Fashion Value Chain Free of Harmful Substances," scheduled for November 10 at 11 AM, brings together distinguished industry leaders:

Ms. Ozunimi I., Industrial Development Officer and Green Industrial Policy Lead at UNIDO, Mr. Sintayehu Teshome Bayu, Country Manager at Hohenstein Institute, Mr. Theodros Zekarias Selassie, External Consultant at BluWin, Ms. Aselefech Getachew, Environmental Expert for Textile Value Chains at GIZ Ethiopia and Djibouti, Mr. Gebrehiwot Hailemichael, Co-owner and Manager at GAHT Trading PLC

The second panel, "Designing for a Greener Future: Fashion Designers' Role in Mitigating Environmental Impacts of Chemicals," features experts including:

Mr. Firew Konjo, Owner and General Manager of Jano Handicraft, Dr. Tamrat Tesfaye, Scientific Director at Ethiopian Institute of Textile and Fashion Technology, Ms. Melat Terefe, Founder & Creative Director of DolMel™ Manufacturing PLC, Ms. Elke Wiedemann, Advisor for Sustainable Industrial Park Management at GIZ,  Mr. Muktar Lamido Dodo, Africa Representative at Global Organic Textile Standard

Both sessions will be moderated by Ms. Mariella Noto, Academy Director at ZDHC Academy.

Spotlight on Innovation and Sustainability

Leading the charge in sustainable innovation, Livinguard Technologies AG will showcase their groundbreaking Livinguard +DYE solution, which promises to revolutionize cotton dyeing by reducing water consumption by 30% and energy usage by 70%, while improving productivity by 35%.

The event will also feature prominent sustainable material providers, including the Leather and Hide Council of America (LHCA) and the Africa Leather and Leather Products Institute (ALLPI).

Featured Designers and Exhibitors

This year's ASFW brings together an impressive roster of designers and brands:

BethAle London: Renowned for blending luxury with sustainability, offering high-quality, ethically-produced fashion pieces

The collection made by the BethAle London[Photo Credit: BethAle] 

Dokmai Rwanda:  Showcasing handcrafted premium products while championing women's empowerment and fair trade

The bags made by Dokmai Rwanda [Photo Credit: DR]

Swahili Knits Limited:  A Tanzanian company specializing in high-quality apparel and community empowerment

Shin Textile Solutions Co. Ltd:  Returning with their sustainable garment production expertise

E.Miroglio:  Italian high-end fabric manufacturer known for cutting-edge, eco-friendly textiles

Tekstina: Slovenian textile company with 190 years of heritage in premium fabric production

Akila Gym Apparel: Nairobi-based brand offering versatile athletic and casual wear

Tukatech, Inc. EcoShot software, in combination with TUKA3D, is revolutionizing digital fashion imaging.

Pink Mango and Asantii: Contemporary womenswear celebrating African heritage

The collection made by Asantii [Photo Credit:  Asantii]

According to the ASFW2024, "special recognition goes to Asantii's Founder & CEO, Maryse Mbonyumutwa, recently named to The Business of Fashion's BoF 500 Class of 2024—marking Rwanda's first representation in this prestigious index of global fashion industry leaders"

A Milestone Celebration

As ASFW2024 prepares to launch its biggest edition yet, the event stands as a testament to a decade of fostering connections, driving innovation, and creating opportunities across Africa's textile, fashion, and leather industries. With 14 talented designers set to showcase exceptional leather designs in a dedicated fashion show, this anniversary edition promises to be an unprecedented celebration of African creativity, sustainability, and entrepreneurship.

Fashion Trends Africa by RCFS

9 Years Milestone: Moses Turahirwa and His Moshions Brand Rwanda-Based

Over the past decade, Rwanda's fashion industry has emerged as one of the country's fastest-growing sectors. Among the talented designers who have transformed the landscape, Moses Turahirwa stands out with his brand Moshions, which has become a beacon of Rwandan creative excellence since its founding in 2015.

The first collection Created by Moses Turahirwa & Moshions was showcased at the Kigali Fashion Week 2015 [Photo Credit: KFW]

Born in Kibogora Village, Nyamasheke District in Western Rwanda, Turahirwa is the fourth of five siblings. His journey into fashion took an unconventional path: he initially earned an Advanced Diploma in Civil Engineering from the Integrated Polytechnic Regional Centre in 2016. During his studies in 2014, he was crowned Mr. Integrated Polytechnic for Kigali and went on to represent Rwanda in the Mr. Africa International pageant, marking his first foray into the fashion world.

In 2014 Moses Turahirwa was crowned Mr. IPRC Kigali [Photo Credit: RCFS]

Turahirwa's entry into fashion design began with volunteer modeling at various Kigali fashion events. His brand, Moshions, quickly gained national recognition, earning a distinguished clientele that included high-ranking government officials and notably, Rwanda's President Paul Kagame. This early success led many to view Turahirwa as one of Rwanda's most fortunate fashion entrepreneurs.

Left: Is Her Excellency Rwanda's First Lady Jeannette Kagame in 2019 wearing a collection made by Moshions, and on the right is her daughter Angel Kagame as well in the Moshions collection, and her husband [Photo Credit: KS1] 

The brand's debut collection at Kigali Fashion Week in 2015 marked the beginning of an impressive international journey. Moshions soon exhibited in Nigeria, South Africa, Namibia, and Italy, garnering attention from prestigious publications including Vogue Italia, Jeune Afrique, FashionUnited, and Africanews, as well as Rwanda's leading daily, The New Times.

As a designer with an engineering background, Turahirwa brings a unique perspective to fashion. His creations seamlessly blend traditional motifs with contemporary design, featuring fluid, gender-neutral couture pieces that celebrate Bantu culture. The brand is known for its use of premium sustainable textiles, recycled cow horns, and botanical dyes. This innovative approach earned Turahirwa the prestigious Designer of the Year award for Africa at the 2022 Abryanz Style and Fashion Awards.

In 2022 Turahirwa won the Abryanz Style and Fashion Awards [Photo Credit: NT]

"The more creative memories we forge today, the stronger and more vibrant Rwanda's creative scene will be in the future," Turahirwa stated in a recent interview with Whitewall.art. This vision drives his mission to promote thoughtful, slow fashion through Moshions.

In 2021, Turahirwa enhanced his credentials by earning a Master's degree in Collection Design from the prestigious Polimoda Fashion School in Italy. This academic achievement marked a turning point for both the designer and his brand. Post-graduation, Moshions became an essential stop for visitors to Rwanda, including diplomatic dignitaries and heads of state.

Many tourists used to and still  buy from Moshions [Photo Credit: KS1]

The brand has achieved significant international recognition, showcasing at renowned platforms such as Pitti Immagine Uomo and Milan Fashion Week. A signature Moshions cardigan is now permanently housed at London's Victoria and Albert Museum, while the brand continues to feature in influential fashion publications like NSS and Business of Fashion.

A significant development in the brand's evolution is Kwanda Season 1, Moshions' creative hub, which is celebrating its second anniversary this year. The hub has become a cultural centerpiece, hosting fashion shows, tourist experiences, and new collection launches.

Inside Kwanda Hub in Kigali City [Photo Credit: KS1]

Turahirwa's journey hasn't been without challenges. In 2023, he faced personal and legal difficulties, including an arrest related to passport irregularities. During this period, he also made headlines for publicly discussing his personal identity and relationships, demonstrating transparency with his audience despite potential controversy in a conservative society.

Turahirwa Moses in a Court in Kigali in 2023 [Photo Credit: IGIHE]

ALSO READ: Kwanda Season 1 and Moshions: Inzozi Fashion Experience 2024 in the Heart of the Forest

Currently, Turahirwa is focused on his latest collection and project, "Inzozi" (Dreams in Kinyarwanda). This initiative represents not just a fashion collection but embodies his broader vision for the future of African luxury fashion.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

Throughout his nine-year journey, Turahirwa has consistently demonstrated the power of combining cultural heritage with contemporary design. His work as a Creative Educator at Future Learn, teaching a course on luxury fashion and identity, further cements his role as a thought leader in the industry.

Moshions has evolved from a local fashion brand into a global cultural ambassador for Rwanda, showcasing how traditional aesthetics can be reimagined for the modern world. Through innovative design, meticulous craftsmanship, and manual printing techniques, the brand continues to celebrate African narratives on the global stage.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

As Moshions enters its tenth year, Turahirwa's vision for African luxury fashion continues to expand, proving that Rwanda can compete on the international fashion stage while maintaining its unique cultural identity. His journey exemplifies how passion, creativity, and cultural pride can transform not just a brand, but an entire industry's perspective on African fashion.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

By Fashion Trends Africa/RCFS

9 Years Milestone: Moses Turahirwa and His Moshions Brand Rwanda-Based

Over the past decade, Rwanda's fashion industry has emerged as one of the country's fastest-growing sectors. Among the talented designers who have transformed the landscape, Moses Turahirwa stands out with his brand Moshions, which has become a beacon of Rwandan creative excellence since its founding in 2015.

The first collection Created by Moses Turahirwa & Moshions was showcased at the Kigali Fashion Week 2015 [Photo Credit: KFW]

Born in Kibogora Village, Nyamasheke District in Western Rwanda, Turahirwa is the fourth of five siblings. His journey into fashion took an unconventional path: he initially earned an Advanced Diploma in Civil Engineering from the Integrated Polytechnic Regional Centre in 2016. During his studies in 2014, he was crowned Mr. Integrated Polytechnic for Kigali and went on to represent Rwanda in the Mr. Africa International pageant, marking his first foray into the fashion world.

In 2014 Moses Turahirwa was crowned Mr. IPRC Kigali [Photo Credit: RCFS]

Turahirwa's entry into fashion design began with volunteer modeling at various Kigali fashion events. His brand, Moshions, quickly gained national recognition, earning a distinguished clientele that included high-ranking government officials and notably, Rwanda's President Paul Kagame. This early success led many to view Turahirwa as one of Rwanda's most fortunate fashion entrepreneurs.

Left: Is Her Excellency Rwanda's First Lady Jeannette Kagame in 2019 wearing a collection made by Moshions, and on the right is her daughter Angel Kagame as well in the Moshions collection, and her husband [Photo Credit: KS1] 

The brand's debut collection at Kigali Fashion Week in 2015 marked the beginning of an impressive international journey. Moshions soon exhibited in Nigeria, South Africa, Namibia, and Italy, garnering attention from prestigious publications including Vogue Italia, Jeune Afrique, FashionUnited, and Africanews, as well as Rwanda's leading daily, The New Times.

As a designer with an engineering background, Turahirwa brings a unique perspective to fashion. His creations seamlessly blend traditional motifs with contemporary design, featuring fluid, gender-neutral couture pieces that celebrate Bantu culture. The brand is known for its use of premium sustainable textiles, recycled cow horns, and botanical dyes. This innovative approach earned Turahirwa the prestigious Designer of the Year award for Africa at the 2022 Abryanz Style and Fashion Awards.

In 2022 Turahirwa won the Abryanz Style and Fashion Awards [Photo Credit: NT]

"The more creative memories we forge today, the stronger and more vibrant Rwanda's creative scene will be in the future," Turahirwa stated in a recent interview with Whitewall.art. This vision drives his mission to promote thoughtful, slow fashion through Moshions.

In 2021, Turahirwa enhanced his credentials by earning a Master's degree in Collection Design from the prestigious Polimoda Fashion School in Italy. This academic achievement marked a turning point for both the designer and his brand. Post-graduation, Moshions became an essential stop for visitors to Rwanda, including diplomatic dignitaries and heads of state.

Many tourists used to and still  buy from Moshions [Photo Credit: KS1]

The brand has achieved significant international recognition, showcasing at renowned platforms such as Pitti Immagine Uomo and Milan Fashion Week. A signature Moshions cardigan is now permanently housed at London's Victoria and Albert Museum, while the brand continues to feature in influential fashion publications like NSS and Business of Fashion.

A significant development in the brand's evolution is Kwanda Season 1, Moshions' creative hub, which is celebrating its second anniversary this year. The hub has become a cultural centerpiece, hosting fashion shows, tourist experiences, and new collection launches.

Inside Kwanda Hub in Kigali City [Photo Credit: KS1]

Turahirwa's journey hasn't been without challenges. In 2023, he faced personal and legal difficulties, including an arrest related to passport irregularities. During this period, he also made headlines for publicly discussing his personal identity and relationships, demonstrating transparency with his audience despite potential controversy in a conservative society.

Turahirwa Moses in a Court in Kigali in 2023 [Photo Credit: IGIHE]

ALSO READ: Kwanda Season 1 and Moshions: Inzozi Fashion Experience 2024 in the Heart of the Forest

Currently, Turahirwa is focused on his latest collection and project, "Inzozi" (Dreams in Kinyarwanda). This initiative represents not just a fashion collection but embodies his broader vision for the future of African luxury fashion.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

Throughout his nine-year journey, Turahirwa has consistently demonstrated the power of combining cultural heritage with contemporary design. His work as a Creative Educator at Future Learn, teaching a course on luxury fashion and identity, further cements his role as a thought leader in the industry.

Moshions has evolved from a local fashion brand into a global cultural ambassador for Rwanda, showcasing how traditional aesthetics can be reimagined for the modern world. Through innovative design, meticulous craftsmanship, and manual printing techniques, the brand continues to celebrate African narratives on the global stage.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

As Moshions enters its tenth year, Turahirwa's vision for African luxury fashion continues to expand, proving that Rwanda can compete on the international fashion stage while maintaining its unique cultural identity. His journey exemplifies how passion, creativity, and cultural pride can transform not just a brand, but an entire industry's perspective on African fashion.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

By Fashion Trends Africa/RCFS