PHOTO:Nigerian designer Gift Raji , the CEO & Creative Director at LOHIJE PHOTO:Nigerian designer Gift Raji , the CEO & Creative Director at LOHIJE

When Nigerian designer Gift Raji found out that her clothing and accessory designs had won Fashionomics Africa’s(link is external) $3,000 prize for sustainable fashion, it wasn’t only the cash prize that had her excited. The founder and creative director of Lagos-based brand Lohije said she saw the win as an opportunity to bring Africa’s sustainable styles to the world. 

“It’s more than money, it is about the mentorship. When I learned that I won, I saw possibilities – that Fashionomics Africa will open up possibilities for discovering more textiles here in Africa, that we can produce and export,” Raji said about the African Development Bank program.


Designs Made by LOHIJE

“The Bank has more strength and connections that expand beyond the shores of Africa – they will be key to connect to those possibilities,” she added.

The Fashionomics Africa online contest honors African fashion brands working to change how fashion is produced, bought, used, and recycled, to encourage more sustainable consumer behavior. The competition panel comprised an African Development Bank representative, competition collaborators the United Nations Environment Program, strategic communications agency BPCM, Parsons School of Design, and the Ellen MacArthur Foundation, who collectively reviewed 199 entries from 33 African countries, then selected three finalists: Reform Studio (Egypt), Lohije (Nigeria) and Diakwu Cloth (Nigeria). The public chose Lohije as the winner via an online vote on earlier this year.

The judges noted Lohije’s use of biodegradable buttons made from discarded coconut shells instead of plastic, and the weaving of fibers into headpieces made from the water hyacinth plant – an invasive species that clogs waterways and threatens aquatic life. They said these are examples of the sustainable practices that took the boutique design firm into the final round. The public agreed – Lohije won the online vote by a 13% margin.

chapeau lohjiThis Lohije hat is partially made from dried fibers from the water hyacinth plant, an invasive species that blocks sunlight and reduces oxygen levels in Lagos riverine areas, posing a serious threat to marine life.

“The competition offers some insight into the creativity of Africa’s fashion industry players to combine natural resources and ingenuity to make environmentally conscious decisions. Fashionomics Africa’s objective is to find equally innovative ways to support and assist them,” said Amel Hamza, Division Manager at the Bank’s Gender, Women, and Civil Society Department.

Fashionomics Africa presented a $3,000 cash prize to Lohije, and $2,000 each to the other competition finalists. Lohije will also receive a new branding package, networking, and mentoring opportunities from the competition collaborators, as well as media opportunities via the Bank. 369950051 17992555100504291 2974396651152877254 n 1080Designs Made by LOHIJE

“We feel honored to be the winners…It has encouraged me and the team to keep believing in the brand’s vision of being at the forefront of the global fashion community, celebrating African craft and her artisans through our artistically curated garments, and upholding the basis of conscious fashion while at it,” Raji said.

Raji said Lohije would use about half of the prize funds to purchase industrial-quality machines to reinforce garment seams, buttons, and components, relocate to larger production facilities and generators for more reliable power supply. The remainder will go toward enhancing marketing and communication efforts, and researching and locally sourcing sustainable materials, including hand-woven, eco-friendly, biodegradable fabrics created in communities representing the diversity of Nigeria’s cultures.

The Ellen MacArthur Foundation has invited Lohije and Diawku Cloth to Kigali to participate in the Foundation’s four-day learning, networking and site visit workshop in October, to explore applications of the circular economy in Africa. The circular economy is generally defined as a model of production and consumption that involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products.

expo fashionDesigns Made by LOHIJE

“This initiative reminded us and our collaborators of the importance of continuing our work towards incubating African fashion businesses at their early stages and assisting them in implementing more circular economy actions in their business models through this process,” said Emanuela Gregorio, Fashionomics Africa Coordinator and economist at the African Development Bank.

“Selecting this year’s winner for the Fashionomics Africa contest was a complicated task, given the extremely high quality of the submissions. Lohije’s thoughtful approach to material selection, local inspiration and sustainable practices makes them an amazing winner for this year’s edition,” said Francois Souchet, Global Head of Sustainability and Impact at BPCM.

To learn more about the sustainability and circular aspects of Lohije, Diakwu Cloth and Reform Studios, view our photo gallery(link is external).

Fashionomics Africa(link is external) is an initiative of the African Development Bank to increase Africa’s participation in the global textile and fashion industry value chains – with an emphasis on women and youth.

To learn more about the Fashionomics Africa online competition, click here(link is external).


Read 468 times Last modified on Monday, 18 September 2023 16:05
Rate this item


The Stage Fashion Showcase: A Prestigious Fashion Show is Set to Premiere on October 14, 2023

25 September 2023 552 hits

The Stage Fashion Showcase is a hub for models that is not only geared towards booking talent on a national…

Rwandan Women Runway Models Continue to Raise the Flag of Rwanda at International Fashion Weeks.

23 September 2023 332 hits

Rwandan women runway models continue to raise the flag of Rwanda at International Fashion Weeks Anipha Umufite and Christine Munezero…

Fewer Local Fashion Designers were Able To sell During the Kwita Izina 2023 Ceremony Week

20 September 2023 474 hits

The 19th of Kwita Izina 2023 ceremony week was not normal for local fashion designers as used to be in…

VITALITY Collection 2023 Released: Inside NTARE GITARE Clothing Brand

19 September 2023 991 hits

"At NTARE GITARE we are very intentional with our designs, what kind of designs, what is it teaching the public,…

Nigerian winner of Fashionomics Africa competition says sustainable design, mentorship key to success

18 September 2023 469 hits

When Nigerian designer Gift Raji found out that her clothing and accessory designs had won Fashionomics Africa’s(link is external) $3,000 prize for…

UMUHETO Fashion House: Uniqueness of the Umuheto1 Collections 2023 Released

17 September 2023 746 hits

UMUHETO Fashion House was founded in 2020 by Olvier Harerimana AKA Talento UMUHETO. Mr Talento is a talented upcoming fashion…





tarama main banner